Safe and Strong

It’s our business to help businesses and other organisations keep their staff, residents, visitors and buildings safe from fire. Doing this helps businesses to thrive and makes the West Midlands stronger. Scroll down to learn more.

What is it for?

When a commercial business has a fire, local fire crews visit neighbouring or similar companies to advise on how they can avoid the same happening to them. The visits take around 10-15 minutes.

What do you get during the free visit? Firstly, we’ll ask if you’d like us to give you advice about preventing a fire in your business. We recognise how demanding running a business can be so, if you’re interested in the advice but can’t fit us in right away or would rather we spoke with another member of your team, our crews will be able to arrange a convenient time to revisit.

What happens?

  • we check the information we hold on your business, in case the worst happens and we need to contact you quickly
  • we provide fire prevention advice to try to keep your staff, buildings and contents safe. It’s all about trying to stop a fire starting in the first place – by not overloading electrical sockets, for example, separating sources of ignition from combustible materials, general housekeeping and arson prevention. It’s up to you to act on this ‘goodwill’ advice. This is not a legislative visit and crews will not check whether you comply with the Regulatory Reform (Fire Safety) Order 2005, so it’s important you still conform to all fire safety regulations
  • while we will offer you free advice to help you avoid a fire, we can also signpost you to other helpful and free business continuity resources.

Fire Risk Assessments are a legal requirement

Whilst we can’t do a fire risk assessment for you, there’s lots of guidance around how you can do one. Click to visit our fire safety page for more information.

Who are they for?

We offer this this free advisory service to every business. However, we actively want to help small, independent businesses who may not have access to paid services or advice.

What is not covered during a Safe and Strong Visit?

Our crews do not offer advice on legislative fire safety such as occupancy numbers, fire alarm systems or staff training. Remember, if you’re the owner or manager of a business, it’s your responsibility to have a suitable and sufficient fire risk assessment in place. If you employ five or more people, you must record the significant findings of that fire risk assessment. There’s more information on our fire safety page.

Did you know?

50% of all businesses experiencing a disaster and which have no effective plans for recovery fail within the following 12 months

How to book

Booking a Safe and Strong visit is as simple as getting in touch with your local fire station to agree a suitable time for them to visit your business. Visit our fire stations page for contact details.

If you’d like more details about our Safe and Strong visits, please speak to your local station or contact us on 03300 589 000.

If you or your staff don’t have working smoke alarms at home, or have concerns about fire safety at home, our crews can offer a service called Safe and Well. Ask the crew for more information or check out our Safe and Well page.