Our Values

Our ethics and values

Everything we do is connected to our vision of making the West Midlands safer, stronger and healthier, which puts our communities at the heart of everything we do. Our ethics and values guide how we do this.

National Core Code of Ethics

In 2021, a National Core Code of Ethics (CCoE) was developed for fire and rescue services (FRSs) in England. It sets out to improve the organisational culture and workforce diversity of FRSs, ensuring that communities are supported in the best way, and to support a consistent approach to ethics, including behaviours.

The code was developed in partnership with the National Fire Chiefs Council (NFCC), Local Government Association (LGA) and the Association of Police and Crime Commissioners (APCC).

You can see the full National Core Code of Ethics here.

West Midlands Fire Service has adopted the code. It will guide our individual behaviours and form the basis for decision making as we go about our work.

We are fully committed to the principles of the CCoE and also ensure that we consider:

the needs of communities, partner organisations, our service, and our employees
our service’s own values, guidance, policies and procedures.

Illustration of different staff members in our service

In late 2021, we developed our new values - as a team - through extensive engagement across the service. Our staff chose them, to support a consistent approach to ethics, values and behaviours.

Our values also encompass the things that are important to us as a service, supporting us in achieving our vision and delivering our strategy.

They help us to improve our culture and workforce diversity, ensuring that we continue to make each other and our communities safer, stronger and healthier.

Each of our values is explained below.

Community at our heart

We make a difference every day. Our community focus makes the West Midlands safer, stronger and healthier

Trust

We create an open and honest culture that enables our people to thrive, by prioritising well-being and treating one another with integrity, dignity, and respect

Leadership

We are all positive role models and accountable for upholding the highest standards in performance and behaviour

DICE - Diversity, inclusion, cohesion and equality

We continually recognise and promote the value of DICE, both within our service and the communities in which we serve. We stand united against all forms of discrimination.

Excellence

We have a passion for progress and are fearless in our pursuit of innovation and improvement - always striving to make tomorrow a little better than today

Cookie Policy

Cookie Policy for West Midlands Fire Service

This is the Cookie Policy for West Midlands Fire Service, accessible from www.wmfs.net.

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More Information

Hopefully, this policy makes our use of cookies clear and how you can find out more information about them. To speak to us about our use of cookies or to get further information please contact us:

Email: datamanager@wmfs.net
Phone: 03300 589 000

More information about our Organisational Privacy Policy

Our ethics and values

National Core Code of Ethics

Our values

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