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Our Services

Every Choice Counts

The ‘Every Choice Counts’ road safety presentation, aimed at young people, is designed to raise awareness and create a better understanding of being a responsible driver or passenger when travelling in a vehicle.
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What's involved?

The tailor-made bespoke presentation is aimed at young drivers and passengers aged between 16-25 years old, it lasts up to one hour and a maximum of 80 students can attend per presentation (minimum of 10 students).

West Midlands Fire Service works with a range of Partners (Central Motorway Police Group) to ensure they use current data/trends to engage and interact with vulnerable road user groups.

Every Choice Counts covers the following subjects.

Fatal Four
Peer Pressure
Coping Strategies

What is the aim?

The aim of the ‘Every Choice Counts’ session is to empower young drivers/passengers to develop their own coping strategies to handle risky situations as well as becoming a responsible driver/passenger. This is achieved via the use of a variety of learning styles and learning aids to ensure the information is understood by the audience.

All sessions are pre and post evaluated by West Midlands Fire Service to ensure customers receive value for money, content is appropriate to audience needs and to identify how the presentation can be improved for the future.

Get more information or book

To register for the course, or to find out more, please complete our short form and a member of our team will be in touch.

Course surveys and feedback

If you’re already booked on to a course and have been asked to complete either the pre-course or post-course survey please click the relevant button below to be taken to the surveys. 
Pre-course SurveyPost-course survey
To provide any other feedback on your experience with Every Choice Counts please contact rcrt@wmfs.net or call us on 03300589000 and ask to speak to a member of the team.

Services we offer related to Every Choice Counts

Operation Hercules

Operation Hercules is a West Midlands Police led initiative, working with partners such as West Midlands Fire Service and local councils to address car cruising and street racing.
A sports car speeding down a road

Safety information related to Every Choice Counts

Child car seats

There are laws and guidelines around child car seats which you should follow to stay safe.
A child car seat in the back of a car

Tyre safety

The depth of tread on your tyres is critical when it comes to accelerating, braking, steering and cornering – especially when the roads are wet.
Numerous tyres stacked next to each other

Driving safety

Road traffic accidents can happen more easily than you think. By following our simple guidance, you can keep yourself safe while driving.
A woman driving a car, only arms and steering wheel are visible
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