Website Terms and Conditions

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Legal terms and policies

Reading time approx: 9 minutes
Published on 11 March 2022

These terms and conditions outline the rules and regulations for the use of West Midlands Fire Service’s Website.

West Midlands Fire Service Headquarters is located at: 99 Vauxhall Road Nechells, Birmingham, B7 4HW, United Kingdom

By accessing this website, we assume you accept these terms and conditions in full. Do not continue to use West Midlands Fire Service’s website if you do not accept all of the terms and conditions stated on this page.

1. Cookies

We employ the use of cookies to enhance your user experience on our website. By using West Midlands Fire Service’s website you consent to the use of cookies in accordance with West Midlands Fire Service’s privacy and cookie policies. Both are available here:

Website Privacy Policy
Cookie Policy

Most of the modern day interactive websites use cookies to enable us to retrieve user details for each visit. Cookies are used in some areas of our site to enable the functionality of this area and ease of use for those people visiting.

2. License

Unless otherwise stated, West Midlands Fire Service and/or it’s licensors own the intellectual property rights for all material on West Midlands Fire Service’s website. All intellectual property rights are reserved. You may view and/or print pages from for your own personal use subject to restrictions set in these terms and conditions.

You must not:

  1. Republish material from or it’s pages or subdomains.
  2. Sell, rent or sub-license material from or it’s pages or subdomains.
  3. Reproduce, duplicate or copy material from or it’s pages or subdomains.

Redistribute content from West Midlands Fire Service (unless the content is specifically made for redistribution or falls under the following Creative Commons Licence).

Creative Commons License
Unless otherwise indicated, all imagery, video and other media created by West Midlands Fire Service is subject to a Creative Commons Attribution-ShareAlike 4.0 International License.

The West Midlands Fire Service brand bar logo and crest (found in the header and footer of our website, respectively) remain copyright of West Midlands Fire Service and must not be used in any format or on any printed or digital medium without our express written consent.

3. Hyperlinking to our Content

The following organisations may link to our Website without prior written approval:

  • Government agencies;
    • Search engines;
    • News organisations;
    • Online directory distributors when they list us in the directory may link to our Web site in the same
      manner as they hyperlink to the Web sites of other listed businesses; and
    • Other emergency service organisations and partners
  1. These organisations may link to our home page, to publications or to other Web site information so long
    as the link: (a) is not in any way misleading; (b) does not falsely imply sponsorship, endorsement or
    approval of the linking party and its products or services; and (c) fits within the context of the linking
    party’s site.
  2. We may consider and approve in our sole discretion other link requests from the following types of organisations:
    1. commonly-known consumer and/or business information sources;
    2. community sites;
    3. associations or other groups representing charities, including charity giving sites,
    4. online directory distributors;
    5. internet portals;
    6. accounting, law and consulting firms whose primary clients are businesses; and
    7. educational institutions and trade associations.

We will approve link requests from these organisations if we determine that: (a) the link would not reflect
unfavourably on us or our accredited businesses (for example, trade associations or other organisations
representing inherently suspect types of business, such as work-at-home opportunities, shall not be allowed
to link); (b)the organisation does not have an unsatisfactory record with us; (c) the benefit to us from
the visibility associated with the hyperlink outweighs the absence of a link is in the context of general resource information or is otherwise consistent with editorial content
in a newsletter or similar product furthering the mission of the organisation.

These organisations may link to our home page, to publications or to other Web site information so long as
the link: (a) is not in any way misleading; (b) does not falsely imply sponsorship, endorsement or approval
of the linking party and its products or services; and (c) fits within the context of the linking party’s

If you are among the organisations listed in paragraph 2 above and are interested in linking to our website,
you must notify us by sending an e-mail to
Please include your name, your organisation name, contact information (such as a phone number and/or e-mail
address) as well as the URL of your site, a list of any URLs from which you intend to link to our Web site,
and a list of the URL(s) on our site to which you would like to link. Allow 2-3 weeks for a response.

Approved organisations may hyperlink to our Web site as follows:

  1. By use of our corporate name; or
  2. By use of the uniform resource locator (Web address) being linked to; or
  3. By use of any other description of our website or material being linked to that makes sense within the
    context and format of content on the linking party’s site.

No use of West Midlands Fire Service’s logo or other artwork will be allowed for linking absent a trademark license

4. Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement.

You should exercise caution and look at the privacy statement applicable to the website in question.

We are also not responsible for the accessibility of external websites, so our Accessibility statement does not apply to websites we link to.

5. Iframes

Without prior approval and express written permission, you may not create frames around our Web pages or
use other techniques that alter in any way the visual presentation or appearance of our Web site.

6. Reservation of Rights

We reserve the right at any time and in its sole discretion to request that you remove all links or any particular link to our website. You agree to immediately remove all links to our website upon such request. We also reserve the right to amend these terms and conditions at any time. By continuing to link to our Web site, you agree to be bound to and abide by these linking terms and conditions.

7. Removal of links from our website

If you find any link on our website or any linked website objectionable for any reason, you may contact
us about this. We will consider requests to remove links but will have no obligation to do so or to respond
directly to you.

While we endeavour to ensure that the information on this website is correct, we do not warrant its completeness or accuracy; nor do we commit to ensuring that the website remains available or that the material on the website is kept up to date.

8. Content Liability

We shall have no responsibility or liability for any content appearing on your Web site. You agree to indemnify and defend us against all claims arising out of or based upon your Website. No link(s) may appear on any page on your Web site or within any context containing content or materials that may be interpreted as libellous, obscene or criminal, or which infringes, otherwise violates, or advocates the infringement or other violation of, any third party rights.

9. Disclaimer

To the maximum extent permitted by applicable law, we exclude all representations, warranties and conditions relating to our website and the use of this website (including, without limitation, any warranties implied by law in respect of satisfactory quality, fitness for purpose and/or the use of reasonable care and skill). Nothing in this disclaimer will:

  1. limit or exclude our or your liability for death or personal injury resulting from negligence;
  2. limit or exclude our or your liability for fraud or fraudulent misrepresentation;
  3. limit any of our or your liabilities in any way that is not permitted under applicable law; or
  4. exclude any of our or your liabilities that may not be excluded under applicable law.

The limitations and exclusions of liability set out in this Section and elsewhere in this disclaimer: (a)
are subject to the preceding paragraph; and (b) govern all liabilities arising under the disclaimer or
in relation to the subject matter of this disclaimer, including liabilities arising in contract, in tort
(including negligence) and for breach of statutory duty.

To the extent that the website and the information and services on our website are provided free of charge,
we will not be liable for any loss or damage of any nature caused.

10. Purchases On Our Site – E-commerce

Your statutory rights are not affected by any terms laid out in this policy.

10.1. Types of product or services available

We don’t sell physical goods on our website, currently. Services and items available for purchase are:

  • Licences for explosives
  • Petroleum Certificates
  • Events
  • Professionally delivered training courses

10.2. Payment methods

Payments can be made using our card processing provider, Stripe. Stripe payments are subject to the Stripe user and legal agreements and terms and conditions. We accept all major credit and debit cards such as Visa, Mastercard etc.

Alternative payment methods such as bank transfers or purchase orders are available for certain products or services. Please contact us if you wish to pay via these methods in advance of placing any order. Orders made by bank transfer or purchase order may not be processed until the required funds have cleared in our accounts.

10.3. Terms of sale

You agree that all transactions with or through our site may, at our discretion, be conducted electronically from start to finish.

If we decide to proceed non-electronically, those transactions will still be governed by these terms unless you enter into different terms provided by us.

You are responsible to print or make an electronic copy of these terms and any other contract or disclosure that we are required to provide to you. The risk of loss from failure to adhere to specific terms for a service or loss of a purchased item or services purchased by you on this site are not the responsibility of West Midlands Fire Service and we are under no obligation to offer a refund or amend our products or services under these circumstances.

Where taxes or VAT are applicable they will be charged at the current UK Government set rate relevant to the item or service.

Where we ship items to you these are done at no additional charge unless otherwise specified on specific item details or terms and conditions.

We reserve the right to increase, decrease and add or eliminate charges from time to time and without prior notice, so you agree to check all charges before placing an order or signing up for a service.

By submitting your order, you represent and warrant that you are authorised to use the designated card or method and authorise us to charge your order (including taxes, shipping, handling and any other amounts described on the site) to that card or another method. If the card (or other method) cannot be verified, is invalid, or is not otherwise acceptable, your order may be suspended or cancelled automatically.

You must be 18 years old or older to make a purchase on our website.

All items are subject to availability and we reserve the right to impose quantity limits on any order, to reject all or part of an order and to discontinue products or services without notice, even if you have already placed your order. All prices are subject to change without notice.

10.4. Information Accuracy

We attempt to be as accurate as possible and eliminate errors on this site; however, we do not warrant that any product, service, description, photograph, pricing or other information is accurate, complete, reliable, current or error-free.

In the event of an error, whether on this site, in an order confirmation, in processing an order, delivering a product or service or otherwise, we reserve the right to correct such error and revise your order accordingly if necessary (including charging the correct price) or to cancel the order and refund any amount charged. Your sole remedy in the event of such error is to cancel your order and obtain a refund.

10.5. Returns or cancellations

We reserve the right to refuse or cancel any orders placed for products and/or services which the sale or use of such product and/or service in your area or jurisdiction is restricted or prohibited or where products or services are no longer available.

Where goods or services have been sold on our website, in line with ‘distance selling’ regulations, you have a right to request a refund, without providing a reason, within 14 days of purchase.

Exceptions to the 14 day returns period are:

  • Event tickets
  • Digital Goods
  • Those that have been made to your specifications or personalised

Under the Consumer Rights Act 2015 you can request a refund within 30 days if the item/s purchased:

  • Aren’t of satisfactory quality
  • Aren’t as described online
  • Aren’t fit for purpose
  • Don’t last for a reasonable amount of time.

11. How to contact us

To request a refund or make enquiries about this policy, please contact us using our details below:

Write to us:

West Midlands Fire Service
99 Vauxhall Road
B7 4HW

Call us on: 03300 589 000

Email us: