Large Fire in Supermarket, Alum Rock Road, Saltley

Firefighters work hard to prevent a fire in a supermarket spreading to surrounding buildings, including a school.



Published on 19 September 2022
This incident is closed

Alum Rock Road, Birmingham B8 2TX, UK

At 6:43pm on Monday 19 September we responded to a fire at Zeenat Supermarket, on Alum Rock Road, Saltley.

12 fire engines, 5 brigade response vehicles and 2 hydraulic platforms are tackling the blaze which has spread to flats above the supermarket. Our crews are using main jets to prevent further spread and extinguish the fire, at the height of the incident we have had over 70 Firefighters at the incident.

Safe , effective and assertive firefighting has prevented the fire spreading to neighbouring properties and Thornton primary school.

There are multiple road closures including St Agathas Road, Alum Rock railway bridge, Woodhall Road, Bankdale Road, Thornton Road, Washwood Heath Road, Chetwyn Road, Alum Rock Road and Beanie Lane

We ask that people avoid the area and local residents keep their windows and doors shut.

We are working closely with the police, ambulance and utility companies.

Investigations are being carried out to determine the cause of the fire.

There have been no reported injuries at this incident.

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Updates for this incident


Three fire engines, a 4×4 Brigade Response Vehicle and around 20 personnel remain at the scene.

A roof collapse and the potential collapse of a wall are among some of the challenges faced by our firefighters.

However, they continue to identify and extinguish hotspots, supported by the thermal imaging technology of one of our drones.

A priority was ensuring that as many local roads as possible could reopen as early as possible this morning.

Our investigators will be working to establish the cause.


Our investigators are satisfied that the fire started accidentally when the outdoor burning of rubbish spread to the building.

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