Logo & Branding

FOI Number: 23142

Where applicable, we publish responses to requests under the Freedom of Information Act 2000. This one, Logo & Branding, is detailed below.

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Freedom of Information

Published on 2 February 2024

WMFS OFFICIAL – NEW – FREEDOM OF INFORMATION REQUEST – FOI23142 

Ref: FOI/23142 

RE: FREEDOM OF INFORMATION ACT 2000 REQUEST 

I am writing to confirm that the West Midlands Fire Service has now completed its search for the information you requested further to your freedom of information request. 

Please find below a summary of our findings. 

Request 

1. A copy of the West Midlands FS corporate branding / visual identity guidelines prior to the most recent change (the ‘red and green’ logo/identity). 

Reply 

No branding / visual identity guidelines accompanied this logo. 

Request 

2.  A copy of the current West Midlands FS corporate branding / visual identity guidelines (the new black and white WMFS logo/identity). 

Reply 

This information is exempt under Section 21 of the Freedom of Information Act 2000 as this information is reasonably accessible to the requestor. The information can be found on the West Midlands Fire Service website at the following link: 

If you have any queries about this Freedom of Information request, please contact us. Please remember to quote the reference number above in any future communications.  

For service complaints, issues or comments regarding this request please contact The Public Relations Department, West Midlands Fire Service, 99 Vauxhall Road, Birmingham, B7 4HW 

Further information concerning Freedom of Information requests can be found on the Information Commissioner website at either the following link: https://ico.org.uk/ or at Wycliffe House, Water Lane, Wilmslow, SK9 5AF. 

Please note: Due to a migration and ensuring the accessibility of our policies and documents where possible, not all documents referenced in our FOI's are available. If you require a copy of a document referenced in our FOI's which is not linked below or is in a format that is not accessible to you, please email contact@wmfs.net.