Local Transparency Report

Cookie Policy

Cookie Policy for West Midlands Fire Service

This is the Cookie Policy for West Midlands Fire Service, accessible from www.wmfs.net.

What Are Cookies

As is common practice with almost all professional websites this site uses cookies, which are tiny files that are downloaded to your computer, to improve your experience. This page describes what information they gather, how we use them and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored however this may downgrade or 'break' certain elements of our site's functionality.

For more general information on cookies, please read "What Are Cookies".

How We Use Cookies

We use cookies for a variety of reasons detailed below. Unfortunately, in most cases, there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to this site. It is recommended that if you have no concerns about our use of cookies that you accept them, however, you have the right to decline but it may affect your access to our site, or how it displays or functions.

Disabling Cookies

You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of this site.

The Cookies We Set

Forms related cookies - When you submit data to through a form such as those found on contact pages or comment forms cookies may be set to remember your user details for future correspondence.
Site preferences cookies - In order to provide you with a great experience on this site, we provide the functionality to set your preferences for how this site runs when you use it. In order to remember your preferences, we need to set cookies so that this information can be called whenever you interact with a page that is affected by your preferences.

Third-Party Cookies

We also use cookies provided by trusted third parties. The following section details which third party cookies you might encounter on our website.

This site uses Google Analytics which is one of the most widespread and trusted analytics solutions on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content. For more information on Google Analytics cookies, see the official Google Analytics page.
From time to time we test new features and make subtle changes to the way that the site is delivered. When we are still testing new features these cookies may be used to ensure that you receive a consistent experience whilst on the site whilst ensuring we understand which optimisations our users appreciate the most.

More Information

Hopefully, this policy makes our use of cookies clear and how you can find out more information about them. To speak to us about our use of cookies or to get further information please contact us:

Email: datamanager@wmfs.net
Phone: 03300 589 000

More information about our Organisational Privacy Policy

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