Priorities and Objectives

Making the West Midlands Safer,
Stronger and Healthier

Prevention Priority

Safer & Healthier Communities

  • Activities targeted to those at risk will reduce the number of people killed or seriously injured as a result of fire
  • Activities will support a reduction in the number of people killed or seriously injured on the roads
  • Supporting communities and partners to promote and advise on safer, healthier lifestyles in their homes

Protection Priority

Stronger Business Communities

  • Business communities will become safer through working in partnership with Fire Safety teams to protect their people, organisation and property
  • Business communities will become stronger through flexible approaches of working together and receiving proportionate and consistent advice
  • The Service Delivery Model will be more resilient and the impact of automatic re alarms decreased through innovative approaches to call reduction

Response Priority

Dealing Effectively with Emergencies

  • Life risk emergencies will be attended on average within 5 minutes
  • Risk to life and property is reduced through operational excellence and the delivery of assertive, safe and effective emergency response resulting in enhanced community and business continuity
  • Community support and reassurance will be provided through our specialist rescue teams responding to both local and national emergencies
See how we will deliver these...

Effective Delivery Through Collaboration

    Value for Money Outcomes

  • Government funding reductions are met and our Service Delivery Model is maintained
  • Flexible and sustainable funding opportunities are identi ed and secured
  • Assets are used as effectively and ef ciently as possible

    People Outcomes

  • Leadership and personal accountability at all levels will be empowered to effectively deliver change.
  • Developing an environment of wellbeing through supporting the personal resilience of our workforce so that they are responsive to opportunities of change
  • The service will achieve diversity, Inclusion, cohesion and equality outcomes for its diverse community and workforce

    ICT Outcomes

  • Emergency 999 systems to mobilise and enable rapid response when and where it is needed
  • The right level of information is provided to our communities and our mobile workforce at the right time
  • Secure and reliable data sharing with partner agencies enables cost effective joined up services to the most vulnerable within our communities