Strategic Enabling Team

Our leadership team, which we call the 'Strategic Enabling Team' (SET) is dedicated to guiding the shape and direction of our service and ensuring that we’re meeting our legal responsibilities.

Comprising a diverse group of managers across various departments. We have profiles for each member and this one, for Simon, tells you about them, their areas of responsibility and more.


Our Leadership

Assistant Chief Fire Officer Simon Barry - Director for Enabling Services
Assistant Chief Fire Officer

Simon Barry

Director for Enabling Services

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Professional passions and goals

Simon’s professional passion is ensuring our communities receive an excellent service from West Midlands Fire Service, and that we are doing everything we can to reduce the chance of harm to anybody living/working in or visiting the West Midlands. He aims to create an environment and culture in which colleagues can thrive and be the best version of themselves.

Skill set and experience

Simon is a qualified and experienced Incident Commander, with extensive experience of strategic management in protection and operations.

Professional qualifications or memberships

Degree in Strategic Leadership and Management.

Interests and hobbies

Spending time with his two young daughters and family, cycling and the great outdoors.

Work history

Simon joined WMFS in 2000 as a firefighter at Erdington Community Fire Station, progressing to the middle management position of Station Commander before becoming Operations Commander for Black Country North.

He was seconded to the National Operational Guidance review of Incident Command.

He became Assistant Chief Fire Officer (People Programme) in Nov 2021 and temporary DCFO in February 2023. He moved into the role of Assistant Chief Fire Officer and Director for Enabling Services in late August, early September 2023.

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