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Our leadership

Strategic Enabling Team

Our Chief Fire Officer, Phil Loach, leads what we call, our Strategic Enabling Team (SET). These ‘directors’ of our service and strategic leads oversee the shape and direction of the brigade, and that we’re meeting our legal responsibilities.

SET consists of managers from across the organisation ranging in areas from Emergency Response to Communications and Finance.

Alex Shapland

Strategic Enabler for People

Alex joined WMFS in 2006 after serving as a Non-Commissioned Officer in the British Army.

Having spent his career at various stations across the service and holding a number of middle manager positions in areas such as Performance, Fire Control, our Portfolio Team and secondments to the National Fire Chiefs Council's Community Risk Programme, Alex has a wealth of knowledge and diverse experience of the fire sector.

As Strategic Enabler for People his responsibilities include Health, Safety and Wellbeing, Workforce Planning, and Diversity, Inclusion, Cohesion and Equality (DICE).

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