Our prevention priorities:

  • we will work with our partners to reduce fire related risks faced by the most vulnerable in our communities
  • we will improve the safety, health and well-being of the most vulnerable people in our communities, through targeted prevention activities directly linked to vulnerability from fire
  • we will educate to prevent arson related incidents, supporting safer and stronger  communities through our partnership working
  • we will reduce the number of people killed or seriously injured on our roads through education and prevention, working with strategic partners
  • we will work in partnership to support and protect the most vulnerable in our communities throughout the COVID-19 pandemic and beyond. 

Our prevention work aims to reduce people’s vulnerability to the type of emergencies to which we respond.

Our firefighters carry out thousands of ‘Safe and Well’ visits every year, with a focus on helping our more vulnerable residents to be safer at home.

They give advice on subjects including health and wellbeing where it will reduce the risk of a fire, and can get them extra help if they need it.

Our strong partnerships with colleagues and organisations in other sectors help us to identify and support people who are at higher risk from fires and other emergencies.

We give practical help to smokers and to people living with dementia. We help others to overcome loneliness and social isolation. And, if it’s appropriate, we can advise on how to avoid having a fall, so people can leave their homes safely in an emergency.

But our prevention work extends well beyond the home. We provide fire and road safety education in hundreds of schools and colleges and at our two interactive ‘Safeside’ learning centres in Birmingham, as well as at public events and through our popular Fire Cadets programme.

We also have specialist prevention and partnership teams who support our firefighters to build links in the local community, reduce anti-social behaviour, including arson, and improve road safety.

We carried out over 18,422 Safe & Well visits in 2020/21, of which 8,746 originated from partner referrals.

We have handed out 14,674 pieces of equipment such as smoke alarms, hearing impaired alarms, mailbox protectors and fire retardant bedding, which has contributed to a 7.7% reduction in the number of casualties.

A 3D graphic of a house used on Our Plan and Prevention Pages
A graphic of a person receiving a prevention referral
A 3D graphic of a smoke alarm, used on our Prevention page
a 3D graphic of a living room with a fire place, sofas and chair. Used on Prevention page

In 2020/2021 we carried out over 18,422 Safe and Well visits…

… of which 8,746 originated from partner referrals, and as a result of which…

… we handed out 14,674 pieces of equipment like smoke alarms…

… which contributed to a 7.7% reduction in the number of casualties.

A 3D graphic of a house used on Our Plan and Prevention Pages

In 2020/2021 we carried out over 18,422 Safe and Well visits…

A graphic of a person receiving a prevention referral

… of which 8,746 originated from partner referrals, and as a result of which…

A 3D graphic of a smoke alarm, used on our Prevention page

… we handed out 14,674 pieces of equipment like smoke alarms…

a 3D graphic of a living room with a fire place, sofas and chair. Used on Prevention page

… which contributed to a 7.7% reduction in the number of casualties.

Education

A photo of our safeside village

Our Education Team have been busy during the lockdown, developing new ways for delivering our
programmes to support our visitor experiences and engagement for schools and organisations.

We have been developing some new digital approaches and online resources for maintaining our engagement and programme delivery, utilising the National Fire Chiefs Council national platform ‘Stay Wise’ as well as Home Learning Resources. Smart Live, a new resource developed for our primary schools, is a live stream programme which enables our Safeside Village to offer a range of messages covering road, outdoor, fire, and personal safety.

The delivery of our programmes led by our firefighters into schools, will commence in the Autumn Term 2021. We are looking forward to engaging with our schools and Partner Organisations.

Road Safety

Students experience a virtual reality road safety experience

Although 944 people were killed or seriously injured on West Midlands roads in 2020/21…

…this was down nearly 10.9% from 2018/19.

Our firefighters and Road Casualty Reduction Team engaged digitally with 3,599 children and young people, delivering key road safety messages.

We know that some of the most vulnerable people on our roads are aged 17 to 25. We use virtual reality video to help young drivers and car passengers understand the consequences of choices they take at the wheel.

Arson

Fire Investigation Dog Handler Matt Dixon posing with Fire Dog Kai

We attended 89 derelict buildings fires in 2020/21.

Our Fire Investigation and Prevention Section (FIPS) were involved in 162 fire investigations, and inquiries into 27 fire related deaths because of accidents, unlawful killings and suicides.

Their detailed and painstaking work assisted West Midlands Police in 59 arson fires, helping to secure successful convictions in a number of cases.

Our fire investigation dog (and his handler!) were deployed to incidents across our region 23 times.