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19056 – Marketing budget

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Ref: FOI/19056


I am writing to confirm that the West Midlands Fire Service has now completed its search for the information you requested on 8th May 2019.

Please find below a summary of our findings.


What was the service’s public relations and marketing budget for each of the following financial years.







The West Midlands Fire Service public relations and marketing budget are part of the budget of the Corporate Communications section, which consists of:

  • Corporate Relations
  • Marketing Team
  • Photographic Team
  • Communications Team
  • Media Team

The budget for the Corporate Communications section (including employee related costs) is:

  • 2014/15 £428,000 approx
  • 2015/16 £446,000 approx
  • 2016/17 £488,000 approx
  • 2017/18 £567,000 approx
  • 2018/19 £730,000 approx


For each of the periods mentioned above can you also provide how much was spent on emergency vehicle maintenance in each financial year?


Transport Engineering Workshops (TEW)

The Authority has its own section, TEW, who’s responsibilities include the maintenance of the Authority’s fleet. Including employee related costs the actual net expenditure for TEW is:

  • 2014/15 £1.8m
  • 2015/16 £1.8m
  • 2016/17 £1.6m
  • 2017/18 £1.7m
  • 2018/19 £1.8m


Additionally, how many staff are currently employed in marketing, public relations and communications based roles?


The Corporate Communications team has 10 full time members of staff and 3 staff in temporary roles, of which one works 27 hours a week.


Of those staff, how many earn above £50,000 per year? How many earn above £100,000 per year?


This information is exempt under section 21 of the Freedom of Information Act 2000 as this information is reasonably accessible to the requestor. Information concerning the salaries of senior staff can be found on West Midlands Fire Service website at the following link in our in statement of accounts:

If you have any queries about this freedom of information request, please contact us.  Please remember to quote the reference number above in any future communications.

For service complaints, issues or comments regarding this request please contact The Public Relations Department, West Midlands Fire Service, 99 Vauxhall Road, Birmingham, B7 4HW

Further information concerning Freedom of Information requests can be found on the Information Commissioner website at either the following link: or at Wycliffe House, Water Lane, Wilmslow, SK9 5AF.