Here’s where you can find out about who runs West Midlands Fire Service, how we are governed and who the most senior members of our service are.

Fire Authority

West Midlands Fire Service is primarily governed by a fire authority made up of 15 councillors representing the local authorities. They are also joined by a West Midlands Police and Crime Commissioner representative and two co-opted Members. 

There are 4 decision-making committees and two advisory panels/forums, in addition to the full Fire Authority that aid in either decision making or advisory capacities to aid our governance – the full list of the committees and their terms of reference can be found here: Committees and their terms of reference

A full list of the councillors, as well as the public meetings and documents relating to fire authority governance, can be found on our Committee Management Information Service system.

Our leadership team

Our Chief Fire Officer, Phil Loach, leads what we call, our Strategic Enabling Team (SET). These ‘directors’ of our service oversee the shape and direction of the brigade, and that we’re meeting our legal responsibilities.

SET consists of managers from across the organisation ranging in areas from Emergency Response to Communications and Finance.

Chief Fire

Chief Fire Officer Phil Loach portrait photo

Phil Loach

Chief Fire Officer

Formerly an Engineer by trade, Phil worked in both the private and public sector and was a middle manager at the Benefits Agency before joining West Midlands Fire Service in 1994. Initially serving as a Firefighter across Birmingham and surrounding areas and stations in the Black Country, Phil’s previous roles include Operations Commander for Birmingham, Head of Emergency Response, Assistant Chief Fire Officer - Operations, and Deputy Chief Fire Officer before becoming Chief Fire Officer in November 2013. Phil leads West Midlands Fire Service as one of the UK’s foremost emergency services combining innovation (including the introduction of ‘Brigade Response Vehicles’ which match our emergency response to the incident risk), with practical solutions aligned to personal accountability as a means of providing lean systems including a local staffing model.

Hailing from the Black Country in the West Midlands, Phil was educated locally before gaining a degree in Management Studies from University of Worcester in 2004. He continues his management and leadership studies through Coventry University. Phil was awarded the Queen's Fire Service Medal (QFSM) in the New Year Honours list announced in December 2017, for his distinguished service. He has a relaxed and approachable style and is a champion of work-based learning and values-based leadership and management, he believes passionately that in professional life there are only two dynamic modes of existence: either we influence, or are influenced by others. In September 2013, Phil received the AFSA Award for Leadership in Equality and Diversity at the organisation’s fifth international annual conference. The award is presented every year and recognises exceptional fire and rescue service leadership in equality, diversity and inclusion. It also acknowledges the recipient’s personal influence as a leader in enabling others to recognise and fulfil their own potential. Phil is an appointed member of the Board of Governors of West Midlands Ambulance Service NHS Trust, a patron of ‘Burn-Aid’, a charity that aims to support Burn Survivors and their families across the West Midlands region and is President of the West Midlands Branch of the National Association of Retired Firefighters (NARF).

Deputy Chief Fire Officer

Deputy Chief Fire Officer Phillip Hales

Philip Hales

Deputy Chief Fire Officer

Philip Hales is currently serving as the Deputy Chief Fire Officer in the West Midlands Fire Service. He has a number of responsibilities including commanding operational emergency incidents, strategic planning, technical operational support, and a leading variety of support functions.

Philip joined Cheshire Fire Service as a Fire Fighter in 1992 and served in a number of different roles before transferring to the West Midlands in June 2010 on a temporary contract. Philip was made substantive Assistant Chief Officer in the West Midlands in March 2012 and in November 2013 was promoted to acting Deputy Chief Fire Officer. Philip is a member of the Chief Fire Officers Association and is the regional secretary for the West Midlands. He has been the national lead officer for the fire service working with children and young people for a number of years and believes passionately in the fire services wider role working with the community to improve wellbeing. In 2004 Philip was awarded an MSc in Business Management at Manchester Metropolitan University and was awarded a PGC in Strategic Leadership by the University of Warwick in 2009. Philip has been married to Diane for 28 years and they have two grown up daughters who live at home benefiting from the hotel of Mum & Dad! When he is not working Philip enjoys playing golf and riding motorbikes. Philip says as he gets older he realises that his own and his families health are one of the most important things. Philip’s mantra is ‘if you work hard and be honest you can achieve anything’

Assistant Chief Fire Officer

Assistant Chief Fire Officer Gary Taylor

Gary Taylor

Assistant Chief Fire Officer

Gary has worked his entire career with the West Midlands Fire Service having joined as an 18 year old in 1987. He worked the first 15 years of his career across the Black Country before moving into Birmingham and later Coventry and Solihull. Having taken up the role of Assistant Chief Fire Officer, Director of Service Delivery in 2012 he continues to relish the opportunity of leading the finest firefighting and support teams across the country. Gary is responsible for all activity under our Prevention, Protection and Response banners, ensuring all of these activities are delivered together in order to provide the best service to the community making the West Midlands a safer place to both live and work. He also has the benefit of working alongside the Diversity, Inclusion, Cohesion and Equalities Team who ensure we understand and engage all sectors of the community whilst focussing on the most vulnerable members amongst them. In 2014 Gary was awarded an MA in Managing and Leading People from the local Coventry University.

Strategic Enabler

Area Commander Sarah Warnes, SET People Support

Sarah Warnes

Strategic Enabler for People Support

Sarah Warnes is currently serving as the Area Commander responsible for people support services. This includes leading employee relations, human resources, Resourcing to include recruitment and workforce planning, occupational health and administration. She is also playing an influential role in the regional exchange in working with the neighbouring services to work more closely together in the future. Sarah started her career in 1994 with Hampshire Fire and Rescue Service where she served for 10 years before moving to the West Midlands in 2004. Sarah has served in various roles across WMFS to include Community Fire Safety and Service Delivery as a station and operations commander and has worked with teams and external partners in Birmingham, Wolverhampton and Sandwell. In 2014 Sarah completed an MA in Managing and Leading People from the local Coventry University.

Strategic Enabler

Area Commander Simon Barry, SET for Response

Simon Barry

Strategic Enabler for Response

Simon joined West Midlands Fire Service in 2000 and has worked at a number of stations in a variety of roles. Simon has also worked on external local government projects, fire safety and was a member of the team that reviewed Incident Command within the National Operational Guidance programme. In his current role, Simon places a key emphasis on the importance of our Service Delivery Model, underpinned by our risk-based, 5-minute attendance standard and in support of our commitment to operational excellence. Away from work, Simon is a keen cyclist - which he does as often as he can whilst balancing the demands of two young daughters!

Strategic Enabler

Area Commander Ben Brook, SET for Portfolio

Ben Brook

Strategic Enabler - Portfolio

Ben joined West Midlands Fire Service in 2001 and has undertaken a variety of roles including firefighter, crew and watch manager at operational stations in inner city Birmingham. Ben has also worked within training and development, fire safety, as a station and group commander and as the lead for Integrated Risk Management. Ben is passionate about public sector reform, taking an evidence based approach and providing the best services possible for the communities of the West Midlands. Ben has extensive knowledge and understanding in relation to risk management, research into response times and assertive, safe and effective actions that reduce vulnerability. Ben has the strategic responsibility of our approach to Portfolio management and delivering personal and organisational value. Ben supports our engagement with the National Fire Chiefs Council, the Emergency Services Collaboration Working Group and West Midlands Combined Authority. Ben also leads in relation to our Integrated Risk Management Planning (IRMP). By taking an evidence based approach through our IRMP West Midlands Fire Service has recognised the importance of delivering a risk based 5 minute attendance standard in order to improve survivability, reduce property damage and reduce the financial burden upon our communities. This is achieved through a blended fleet of response vehicles, crewing levels and equipment provision which is matched against risk. When our crews arrive at incidents they provide assertive safe and effective action. Through an integrated approach to serving our communities, prevention, protection and response come together to control, reduce and remove risk in order to make vulnerable people, places and businesses Safer, Stronger and Healthier.

Strategic Enabler

Area Commander Jason Campbell, SET for Prevention

Jason Campbell

Strategic Enabler for Prevention

Jason Campbell, Strategic Enabler for Prevention, joined West Midlands Fire Service in 1992. In his current role Jason is working to expand on the great prevention activities being delivered by WMFS to achieve its vision of making its communities safer, stronger and healthier. Jason has also served as Operations Commander for both Birmingham and Dudley, and as Group Manager for Training and Learning and Development. He recognises the many opportunities for WMFS to work with a wide-ranging group of partners in order to have a positive impact on the safety, health and well-being of not only the most vulnerable, but all people living and working in the West Midlands. Jason is responsible for the Prevention strategy in the Level 2 Plan and works closely with the Operations Commanders to enable the activities carried out by firefighters in relation to vulnerable people, road safety education, arson, schools education and wider health work. He has served in a number of roles in both Service Delivery and Service Support, starting as a firefighter based at Ward End. He went on to become Crew Commander at Perry Barr, Watch Manager at Aldridge and Station Commander for Highgate. Jason has a passion for learning and development, and puts these skills to use as an internal coach and mentor as well as an external coach. Before he joined the fire service Jason trained as a chef and worked in hotel kitchens in Birmingham and London. He then had a spell working in construction before successfully passing the entrance test for WMFS. Away from work Jason enjoys spending time relaxing and socialising with family and friends. He enjoys being active and describes himself as a recreational cyclist and keen golfer.

Strategic Enabler

Jason Danbury, SET for ICT

Jason Danbury

Strategic Enabler of ICT

Jason is the SET member for ICT with responsibility for the ICT Supporting Strategy, and associated budgets, staff, and business plans ensuring the focus of the department is aligning ICT service to the Brigade. ICT support the Service Delivery Model at station, en route and at incidents through Command and Control Systems, communications in terms of radio, telephony, mobile phones and networking as well as applications and data; as well as the provision and support for Prevention and Protection work and other Support Service areas through ICT devices, connectivity, applications, Data Management and CAD. Jason started his ICT career at Goodyears before moving in to the public sector, going on to hold senior IT positions in Wolverhampton City Council and Wolverhampton Homes before joining West Midlands Fire Service in 2005.

Strategic Enabler

Karen Gowreesunker, SET Strategic Hub

Karen Gowreesunker

Strategic Enabler of Strategic Hub

Prior to joining the Fire Service, after graduating a degree in Business Studies, Karen started her career in the private sector and then moved onto the Legal Services Commission, where she worked for 3 years auditing legal practices against the Specialist Quality Mark, during which time Karen trained and assessed organisations using the European Foundation for Quality Management Model. Following this Karen was a Counter Fraud Specialist for the NHS Counter Fraud and Terrorism Agency. Karen has been with the fire service since 2005, beginning as a Service Delivery Improvement Manager in the Performance and Planning Team. Karen has continued to work in a performance, improvement and planning environment and became the Team Manager for the Principal Officer Support Team in June 2013. The team provides support to Principal Officers in ensuring the Service maintains an effective governance framework, building capacity and capability in managers, as well as enabling the Service to understand and meet its future challenges. Karen is currently the Strategic Enabler of the Strategic Hub and also Clerk to the Authority.

Strategic Enabler

Mike Griffiths, SET for Finance

Mike Griffiths

Strategic Enabler of Finance and Resources

Mike Griffiths joined West Midlands Fire Service in 2000 as Finance Officer. Since then, Mike’s responsibilities have extended to incorporate Procurement and Facilities Management, ICT and Transport Engineering Workshops. In 2014 he became the Strategic Enabler of Finance and Resources.

Strategic Enabler

Mark Hamilton-Russell, SET for Corporate Communications

Mark Hamilton-Russell

Strategic Enabler for Communications and Marketing

Having spent 7 years in the army Mark joined the advertising and communications world for the next 12. Both these jobs have taken Mark around the world from Central America, Brazil, Holland, Germany and Cyprus before settling in Shropshire. Mark joined the West Midlands Fire Service in 2008 and his current role as Strategic Enabler of Communications means he is part of an amazing team that includes media relations, marketing, internal communications, public relations and events. Mark is constantly in awe of all the services that this public sector provides above and beyond the expected, and has a burning (no pun intended) ambition to get the communities of the West Midlands to also be in awe….

Strategic Enabler

Prieth Shergill, SET for Business Development

Prieth Shergill

Strategic Enabler of Business Development

Strategic Enabler of Business Development is a new post created within our Strategic Enabling Team. We want to identify £2m of ‘flexible funding’ through Commissioning, Social Value and Sponsorship to meet the challenges of a reducing budget and also to find better ways of spending the public’s money through public reform.

Strategic Enabler

Area Commander Steve Taylor, SET for protection

Steve Taylor

Strategic Enabler of Protection

Steve started his career in the construction industry as a Structural Engineer and later became a Local Authority Building Inspector, before joining the Fire Service in 1990. Steve has worked a variety of roles within Operations, Fire Safety and Training. His key roles have included Head of Fire Safety in Coventry & Solihull and a number of Operations Commander positions for Birmingham, Wolverhampton and Coventry & Solihull Command areas. His current role is Strategic Enabler for Protection. He is responsible for our integrated approach to reducing risk within the community through our Prevention, Protection and Response activities. The role of the Strategic Enabler for Protection includes supporting enforcement of Fire Safety legislation and effective use of integrated resources including Fire Safety Officers and Business Support Vehicles to effectively target the areas of highest risk and vulnerability through proactive engagement with businesses to ensure the continued safety of our communities. A key role is the development of Primary Authority Schemes and collaborative working with businesses and partners, including Chambers of Commerce, Local Enterprise Partnerships and the West Midlands Combined Authority, to improve public safety and help the local economy to thrive by enabling businesses to stay in business and increase employment.

Strategic Enabler

Area Commander Steve Vincent, SET for Operational Assuredness

Steve Vincent

Strategic Enabler of Organisational Assurance

In the short to medium term, the focus of Steve's role will be aligned to Operational Assurance. His mandate is to take an evidence-based approach to assess elements of operational performance, to ensure that the Chief Fire Officer can provide assurance to the Community, the Fire Authority and the Government on the operational competence of WMFS in terms of risk management, policy and procedures, training and development, physical resources and people.