Road Safety Week 2012

Road Safety Week 2012

West Midlands Fire Service (WMFS) and the region’s Road Safety Partnership are set to join forces with schools and local authorities for Road Safety Week, the biggest road safety event of the year.

Monday 19 November marks the start of a series of activities designed to drive home the safety message, in support of the national initiative coordinated by the road safety charity ‘Brake’.

This year’s theme is ‘Slower speeds = happy people’, with Brake working to raise awareness of the need to make it safer for people to walk or cycle to work or school, or for their health and leisure. They are also calling on drivers to slow down around homes, schools and shops.

WMFS will be supporting other members of the West Midlands Road Partnership in a number of activities. Samantha Lewis, Manager of the WMFS Road Casualty Reduction Team, said: “As we move into winter, there are lots more reasons to be extra careful on the roads. We’re urging pedestrians and cyclists to wear something bright and reflective to make sure drivers can see them in the dark, and reminding drivers to clear windscreens and windows on wintry mornings.”

Fire crews and WMFS staff will be at several venues during the week, giving advice on winter driving and in-car safety, and road safety advice for pedestrians and cyclists. They will also be out and about in their local community at schools, colleges and shopping centres.

Peter Francis, Manager of the West Midlands Road Safety Partnership, added: “Road Safety Week is a great opportunity for everyone to remind themselves about key safety points. We want people to ‘Be Bright, Be Seen’ and to be prepared for winter. It’s important for drivers to think about their own safety, but also that of other road users.”

Road safety tips are issued on Twitter by @WMFSRCRT, and can be found online at

WMFS Road Safety Week events:




Monday 19 November

Bournville College


White Watch – Northfield Fire Station

Birmingham University


White Watch - Bournbrook Fire Station

Asda, Chelmsley Wood 


White Watch – Sheldon Fire Station



Blue Watch – Northfield Fire Station

Tuesday 20 November

Toys ‘Я’ Us, Small Heath


White Watch – Highgate and Hay Mills Fire Stations

Birmingham University


Blue Watch – Bournbrook Fire Station

St Columba’s School, Lickey Road, Rednal


White Watch – Northfield Fire Station

Morrison’s, Coventry Road, Small Heath Retail Park


White Watch – Hay Mills and Highate Fire Stations

Birmingham Metropolitan College, Aldridge Road, Great Barr


White Watch – Perry Barr Fire Station

Birmingham University


White Watch – Binley Fire Station

Wednesday 21 November

Peter’s Hill Centre


Red Watch – Stourbridge Fire Station

Lower Bushbury area, Wolverhampton


Red Watch –FallingsParkFire Station

Thursday 22  November

Lower Bushbury area, Wolverhampton

10:00 - 14:00

Red Watch –Fallings ParkFire Station

The Fort Shopping Centre, Birmingham

All day

Red Watch – Ward End and Erdington Fire Stations

Stourbridge Town Centre


Red Watch – Stourbridge Fire Station

Holy Hill School, New Street, Rubery


Red Watch –Northfield Fire Station

Friday 23 November

Tesco, Aston Lane, Aston


Green Watch – Aston Fire Station



Green Watch – Bloxwich Fire Station

Sainsbury’s, Rookery Road, Wolverhampton


Green Watch –Fallings ParkFire Station

Moseley Village Square


Red Watch – Billesley Fire Station

Broad Street, Birmingham

19.00-21.00 (and Sat, same times)

Orange Watch - Ladywood Station

Saturday 24 November

Asda, Chelmsley Wood


Green Watch – Bickenhill Station


Media note: Issued by Neil Spencer, Senior Media Relations Officer, tel 0121 380 6101. Regular updates on incidents and other WMFS activities can be found on the media voicebank, tel 0871 550 0056, and on Twitter we’re @WestMidsFire.


Press Release Date: 
Friday, November 16, 2012 - 09:45